Renew the Surface. Reduce the Heat.
CoolCrete RENEW restores, protects, and cools aging mineral surfaces — without trapping them under another coat of paint.
Thermal Surface Renewal is not a coating category.
Mineral surfaces don't fail because they ran out of color. They fail because they age — they weather, absorb, chalk, craze, and heat up. Renewal addresses the surface itself, then adds thermal performance on top.
Mineral-to-mineral
A cementitious system designed to become part of the mineral surface rather than sit on it as a film.
Restore, then protect
Renew a worn, porous, weathered mineral surface and give it a durable, breathable, protective finish.
Thermal by design
Engineered so the renewed surface reflects more solar energy and runs cooler than the surface it replaced.
CoolCrete RENEW is a mineral-dominant, polymer-modified cementitious system. It is not a paint, not an elastomeric coating, and not a waterproofing membrane. Substrate suitability should always be confirmed through evaluation or a pilot application.
Why just paint it again?
Repainting resets the color clock. It does not renew the surface, and it does not change how much heat that surface absorbs every afternoon.
One platform: CoolCrete RENEW
CoolCrete RENEW is the master system. Application-specific verticals adapt it to the surfaces owners actually maintain.
Stucco RENEW
Thermal renewal for aging stucco walls and facades — the primary beachhead application.
Learn moreRooftop RENEW
Renewal for rooftop pavers, concrete tile, and mineral rooftop surfaces.
Learn moreInfrastructure RENEW
Renewal for hardscape, precast, masonry, and civil concrete surfaces.
Learn moreStucco is the fastest path to proof.
Stucco RENEW is where thermal surface renewal is most obvious, most measurable, and most immediately valuable to an owner already planning a repaint.
- Stucco is everywhere across the Sun Belt and coastal markets.
- It ages visibly — chalking, crazing, staining, and porosity.
- It is already on a repaint maintenance cycle and a budget line.
- It absorbs and re-radiates heat directly into the building envelope.
- Owners are already spending. RENEW upgrades that spend.
Instead of repainting a hot wall…
Same maintenance moment. Different asset outcome.
Renewal is a process, not a paint job.
The outcome depends on the surface, the preparation, and the verification — which is why RENEW is delivered as a system.
Assess the surface
Evaluate substrate condition, exposure, and heat load — with HeatROI AI where useful.
Prepare and repair
Clean and prepare the mineral surface so renewal bonds to sound substrate.
Apply CoolCrete RENEW
A mineral-dominant, polymer-modified cementitious system applied by trained crews.
Verify performance
Document surface temperatures and condition before and after for owner reporting.
Claims we can stand behind — and testing that's underway.
CoolCrete is in an active validation phase. We say what we've measured, and we say what is still being tested.
Solar reflectance (SR)
Third-party SR testing in progress.
Thermal emittance (TE)
Third-party TE testing in progress.
Solar Reflectance Index (SRI)
SRI to be reported from third-party SR and TE results.
Adhesion & durability
Field and lab evaluation across mineral substrates.
Breathability
Mineral finish intended to allow vapor movement.
Field verification
Treated vs. untreated surface temperature documentation.
Internal testing has shown meaningful surface temperature reductions versus untreated control surfaces. Third-party SR, TE, and SRI testing is in progress and results will be published when complete. Performance varies by substrate, color, climate, application method, and site conditions. Nothing here should be treated as a warranty or a guaranteed energy-savings claim.
See performance detailThe measurement layer behind renewal decisions.
HeatROI AI is the intelligence layer of the platform, not the product. It helps owners find heat-exposed mineral surfaces, prioritize where renewal creates the most value, and verify results afterward.
Explore HeatROI AIHeatROI AI can generate
- Surface heat opportunity reports
- Renewal ROI assessments
- Treated vs. untreated comparisons
- ESG, LEED, and resilience support summaries
- Pilot plans and scopes
- Before-and-after verification
- Portfolio rollout sequencing
HeatROI AI models the opportunity. CoolCrete RENEW delivers the renewal.
Built for the people who own and maintain mineral surfaces.
Property Owners & REITs
Turn a repaint line item into a surface renewal with thermal and asset-life upside.
Applicators & Contractors
Deliver a differentiated mineral renewal system instead of another coat of paint.
Manufacturers
License or co-develop mineral thermal renewal into existing product lines.
Cities & Institutions
Support heat resilience, UHI reduction, and public-asset renewal programs.
Start with one wall. One roof deck. One measurable surface.
Pilots are how thermal surface renewal gets proven — on a real property, with documented before-and-after conditions and surface temperatures.
Start a Pilot"Don't repaint the surface. Renew it — and make it cooler while you're there."
Renew the Surface. Reduce the Heat.
Talk to Just Cool It about a Stucco RENEW pilot, a rooftop paver assessment, or a portfolio-level heat review.